Commentary

Short-Form Growing On YouTube While TikTok Engagement Remains Consistent Across All Video Lengths, Data Shows

Recent research analyzing millions of videos across major platforms reveals differing video content strategies and engagement...

Platform

TikTok Partners With SoundCloud For Direct Music Saves, Library Transfers

TikTok and SoundCloud announced a new partnership that integrates SoundCloud into TikTok's “Add to Music App”...

Agency

Publicis Groupe Acquires Captiv8 To Strengthen Influencer Capabilities

Publicis Groupe announced the acquisition of Captiv8, an end-to-end influencer marketing platform, continuing its expansion in...

Technology

GRIN Launches AI Assistant Built Specifically For Creator Marketers

GRIN has introduced Gia (GRIN Intelligent Assistant), an AI solution designed specifically for creator marketers. Fully...

Agency

Antenna Group Acquires Minority Stake In AI-Powered Creator Platform To Enhance Client Offerings

Global marketing and communications agency Antenna Group has acquired a minority ownership stake in AI-powered creator...

Platform

TikTok Shop Announces U.S. Layoffs Amid Sales Slump, Economic Challenges

TikTok Shop has initiated layoffs of U.S. staff as part of "organizational and personnel changes" affecting...

Commentary

Denmark To Ban Influencer Campaigns Promoting Unhealthy Food To Children Under 15

The Danish government announced plans to introduce legislation banning advertisements promoting unhealthy food and drinks to...

Platform

Inside LinkedIn’s Cannes Lions Strategy

LinkedIn is returning to Cannes Lions 2025, reinforcing its position as "the essential platform for B2B...

Commentary

GreenRoom Legal Finds Niche In Creator-First Representation 

Will Hanisch and partner Joe Craciun launched GreenRoom Legal in 2019 after discovering digital creators were...

Technology

Why Kick Is Investing In An Overlooked Segment Of The Creator Economy

Image credit: KICK Kick’s latest initiative, the “KICK Road” campaign, has transformed 1,000 small streamers into...

Commentary

The Art & Science Of Creative Strategy: Motion’s ‘Make Ads That Convert’ Returns

Motion’s virtual event "Make Ads That Convert" returns May 27-June 4, 2025, featuring expert workshops on...

Platform

OnlyFans Launches Pickleball Competition Series On OFTV With Celebrity Hosts

OnlyFans has announced "Smash City," a pickleball competition series debuting June 13 on OFTV, the platform's...

Talent Collectives

The CEO Influencer: What Fetch Agency Is Bringing To Cannes

Fetch, a New Delhi-based influencer management and PR agency, is introducing entrepreneurs to the Cannes Film...

Brand

Pocket.watch Expands Creator Network With Nine New Partners, Reaching Nearly 1.3B Subscribers

Image credit: Pocket.watch Pocket.watch, the kids and family creator media company, has added nine new creator...

Technology

Primetag Launches AI Assistant Drawing Data From 20M+ Creators

Primetag, an influencer marketing analytics and ROI measurement company, announced the launch of Universe, an AI-powered...

Commentary

Southeast Asian Tourism Authorities Tap Into Influencer Marketing As Competition For Travelers Intensifies

South Asian foreign tourism agencies intensify efforts to attract Vietnamese travelers ahead of summer, leveraging digital...

Technology

VRChat Launches In-App Avatar Marketplace To Connect Creators Directly With Users

VRChat has introduced its first in-app Avatar Marketplace, allowing creators to sell directly to users without...

Brand

Amaze Partners With Ghost Gaming As Official Merchandise Provider For Gaming Creators

Amaze Holdings, Inc. announced its subsidiary, Amaze Software, Inc., has entered a strategic partnership with Resurgens...

Commentary

Global Podcast Economy Reaches $7.3 Billion, Driven By Video And Consumer Revenue

The global podcast economy generated $7.3 billion in revenue in 2024, with the U.S. accounting for...

Commentary

AI Engines Show Varied Approaches To User-Generated Content, Analysis Finds

A new Search Engine Land analysis of almost 8,000 AI citations reveals significant differences in how...

Platform

Ray-Ban Meta Glasses Launch In India With AI Assistant, Live Translation Features

Meta has introduced its AI-powered smart glasses to the Indian market as the country's creator economy...

Platform

Threads Tests Instagram-Free Sign-Up Option For EU Users

Commentary

Next Stage Of Influencer Marketing Hinges On Organizational Change, Not Technology, Report Reveals

Influencer marketing's next stage depends more on organizational transformation than technological advancement, according to findings from...

Influencer

YouTube Creator Luke Nichols Shuts Down ‘Outdoor Boys’ After 10 Years, 15 Million Subscribers

Luke Nichols, creator of the popular “Outdoor Boys” YouTube channel, announced he’s shutting down the channel...

Technology

Are Trading Card Livestreams The New Frontier Of Creator Commerce?

Fanatics Live is part of a growing movement in how creators monetize their content through vertical-specific...